Clicks. Leads. Measureable Results.

Conversion Rate Optimisation

What is it? How does it work? What’s involved?
Our proven Conversion Rate Optimisation strategy for property brands.

Conversion Rate Optimisation

What is it? How does it work?
What’s involved? Our proven Conversion Rate Optimisation strategy for property brands.

Conversion Rate Optimisation – What is it?

Conversion Rate Optimisation – What is it?

Conversion Rate Optimisation

According to Hotjar, ‘Conversion rate optimisation (CRO) is the practice of increasing the percentage of users who perform a desired action on a website’. For example, the desired actions of a property brand may be more property viewings being booked, more phone calls, signing up for a monthly newsletter, or simply clicking on a link.

CRO isn’t the practice of being more visible in search engines, or even creating more clicks. Instead, it’s the process of getting more out of what you already have. You can then turn the tap of new traffic on.

Conversion rate optimisation is crucial because it gives you the power to lower your customer acquisition costs by gaining more value from the website visitors and users you already have. Optimising your conversion rate can increase revenue per visitor, acquire more customers, and grow your business. Which property business wouldn’t want that?

Forward Thinking

For example, if your website homepage currently converts at a rate of 10% and you currently receive 2000 visitors a month, then the homepage will generate 200 conversions each month. Of course, you might already be happy with that. Still, if the conversion rate of the homepage can be improved from 10% to 15% by conversion rate optimisation tactics, the number of conversions generated jumps by 50% to 300 each month.

The most forward-thinking property brands are constantly iterating and improving their site and app customer experience. A better experience for their users equals more conversions. There should always be room for improvement when it comes to increasing conversions.

I have nothing but good things to say about Bricks & Marketing. At Luxome we've seen significant increases to our web traffic, search engine engine rankings and content output since partnering.
Tom O'Brien, Luxome

I have nothing but good things to say about Bricks & Marketing. At Luxome we've seen significant increases to our web traffic, search engine engine rankings and content output since partnering.

Tom O'Brien

Luxome

What is a ‘good’ conversion rate?

What is a ‘good’ conversion rate?

High and Low

A high conversion rate means your webpage is working hard for you and is efficient. Being well-designed, formatted effectively, and appealing to your target audience will all be factors contributing to a high conversion rate.

A low conversion rate means your webpage isn’t working hard enough for you and has a problem. Website performance, poor design, slow load times, a broken form, and unappealing copy that doesn’t convey the value of your property brand’s offer, are all common reasons for a poor conversion rate.

Variables

A ‘good’ conversion rate depends on your niche, goals, and traffic channel, to name just a few factors. The average conversion rate of websites globally was 2.17% in the third quarter of 2020. which was down from 2.37% the previous year.

The average not only differs by year and by country, and all of the factors we’ve discussed above— it also differs by time of day and demographics. There are many variables at play.

If you consider your conversion rate to be low, or simply not working as hard as you’d like, then it’s time to optimise. The first thing to find out is what is the average in your industry, against your competitors, or simply against your own goals.

To answer the question, we believe a ‘good’ conversion rate is one that is continuously improving.

Bricks & Marketing put in a huge amount of effort to get to know us, our business and our market. Since working with them we have seen a large increase in leads so I would highly recommend them.

Oliver Robinson, SDP Student Homes

Bricks & Marketing put in a huge amount of effort to get to know us, our business and our market. Since working with them we have seen a large increase in leads so I would highly recommend them.

Oliver Robinson

SDP Student Homes

A proven Conversion Rate Optimsation Strategy for Property Brands

A proven Conversion Rate Optimisation Strategy for Property Brands

Bricks & Marketing help property brands to grow their businesses using SEO, Pay Per Click Advertising and Conversion Rate Optimisation. We have a combined 15 years experience within the property marketing sector.

Business owners, Managing Directors and Marketing Managers look to Bricks & Marketing when:

Needing piece of mind that the brands SEO and PPC strategy is industry led and bespoke to their needs.

Committed to delivering sustainable growth in online sales and revenue.

Feel their current strategy is stuck in a rut and in need of fresh ideas and outside perspective.

Bricks & Marketing are different from what you will find in the marketplace:

Google’s search algorithm doesn’t work the same in all industries. We understand the unique differences of the property sector due to 15+years of experience in digital marketing within the sector. Our team are heavily invested in knowing the inner detail of how Google interprets property websites, which give us a competitive advantage over a standard SEO marketing agency.

We have evolved with the requirements of what is required for a digital marketing strategy to succeed now and in the future.

Our team is specialist, not generalist.

We are an officially certified Google Partner, which means our team are trained and certified in Google Ads. This training is to an expert level, required by Google of all of its Partners.

We have experience in building successful SEO strategies for property brands, primarily in the UK, but also across the world.

Our clients become long-term partners. We’ve worked with over 50+ property brands in our 15 years as an SEO and PPC marketing agency to the property sector. That past experience of knowing what and what doesn’t work is invaluable, and we’ll apply it to your property brand SEO strategy immediately.

At Bricks & Marketing we understand that rankings, impressions and traffic are important, but not top level business metrics. Leads, in the way of booking confirmation and enquiries, are metrics that grow property brands. This methodology is at the forefront of everything we do.

Bricks & Marketing lives and breathes everything property marketing.

01.

Discovery

Our SEO discovery process is the most important phase at the beginning of a new partnership. We need to uncovers your needs, your challenges, your USP, and above all your desired results.

02.

Onboarding

From the beginning we know what success looks like.  We then plug your online properties into our bespoke tools and reporting system. Our custom-made project management system is now yours.

03.

Strategy

Predictable results won’t happen without a clear strategy. Although our proven local SEO strategy has been developed over 10+ years, it is adapted accordingly and made-to-measure for your property business.

04.

Optimisation

The optimisation stage involves working on the tactics outlined in the strategy. During this stage we will also educate you on how and why we are working on each specific task.

05.

Reporting

“What you measure, you move.” This is the first step in evaluating the progress and performance of your SEO strategy. You’ll receive reports at agreed upon timescales and access to your own bespoke dashboards.

06.

Results

Why else would we be doing this? Based on the results we can tweak and refine your strategies as data comes in. We want to show you results as soon as possible, but the bigger picture strategy should never stop.

Chris has changed the way we look at search engine marketing and how to recruit for it, proving to us that it works.

Jenny Mayes, Ryan Direct Group

Chris has changed the way we look at search engine marketing and how to recruit for it, proving to us that it works.

Jenny Mayes

Ryan Direct Group

Enough about us. How can we help you?

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