The Art of the Click by Glenn Fisher – In 404 Words

The Art of the Click by Glenn Fisher – In 404 Words

Essential marketing books summed up in 404 words, or less. In this post, we look at The Art of the Click by Glenn Fisher. Copywriting expert Glenn Fisher boils down over a decade of experience to give you a toolkit of techniques, tactics and industry secrets to...
Don’t Make Me Think by Steve Krug – In 404 Words

Don’t Make Me Think by Steve Krug – In 404 Words

Essential marketing books summed up in 404 words, or less. In this post, we look at Don’t Make Me Think by Steve Krug. Since its first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide....
This is Marketing by Seth Godin – In 404 Words

This is Marketing by Seth Godin – In 404 Words

Marketing moves quickly. If you keep using the same old marketing tactics that don’t appear to be working anymore, it’s time to learn a new way of doing things. The problem is, business owners and marketing managers don’t always have a free couple of...
Page Load Time – Design Vs Usability

Page Load Time – Design Vs Usability

The existence of design trade-offs between usability features for consumer products has been discussed in textbooks and other publications for decades (e.g. Norman, 1986). These trade-offs exist because optimising one particular feature has direct ramifications for...
Website Colour Theory – How Web Design Becomes Art

Website Colour Theory – How Web Design Becomes Art

Throughout human history painters and artists have been recognised for their ability to manipulate colour effectively. In modern times, this art-form opens a wealth of opportunity in commercial and business application, first in advertising and now in web design....
Design Principles Essential for a User Friendly Website

Design Principles Essential for a User Friendly Website

Usability is fundamental to the overall performance of your website. It is all very well having the most aesthetically pleasing website, but if users can’t navigate your website or have a poor user experience, they are not going to be hanging around too long. In...