Clicks. Leads. Measureable Results.

Marketing Strategy

What is it? How does it work? What’s involved?
Our proven Marketing strategy for property brands.

Marketing Strategy

What is it? How does it work?
What’s involved? Our proven Marketing strategy for property brands.

Marketing Strategy – What is it?

Marketing Strategy – What is it?

Marketing Strategy

A marketing strategy is an overall plan for reaching prospective consumers and turning them into customers of your property service. It’s not any one tactic, but a combination of objectives. A few considerations that should be included in your marketing strategy are your company’s value proposition, brand messaging, data on a target audience and customer demographics, and the marketing channels you’re going to pursue.

Without a marketing strategy, you’ll lose the vision of why you’re doing what you’re doing. It’s also impossible to measure something with no objective. At the point when you forget your core values or your target market, the specific tactics that your property business employs will lose their effectiveness.

 

The Blueprint

A marketing strategy is not an old document that gets hidden away and forgotten about. Instead, it should be the clear process of achieving your property company’s top goals and objectives, and tactics to close the gap between where you are now and where you want to be. Think of a well-thought-out marketing strategy as a blueprint for everything you do to better market your property service.

A marketing strategy should include plans within plans. One of those will be your brand strategy. Brand strategy is about defining the core values of your property brand to make sure that they align with what your potential and existing customer value as important, and the service you offer. That’s not as easy as it sounds, but all the other marketing tasks become almost impossible without it. Everything becomes forced, and your target market will make the crucial decision that you are inauthentic.

Marketing strategy is so important to get right as every marketing message and tactic flows from here.

I have nothing but good things to say about Bricks & Marketing. At Luxome we've seen significant increases to our web traffic, search engine engine rankings and content output since partnering.
Tom O'Brien, Luxome

I have nothing but good things to say about Bricks & Marketing. At Luxome we've seen significant increases to our web traffic, search engine engine rankings and content output since partnering.

Tom O'Brien

Luxome

A proven Marketing Strategy for Property Brands

A proven Marketing Strategy for Property Brands

Bricks & Marketing help property brands to grow their businesses using SEO, Pay Per Click Advertising and Conversion Rate Optimisation. We have a combined 15 years experience within the property marketing sector.

Business owners, Managing Directors and Marketing Managers look to Bricks & Marketing when:

Needing piece of mind that the brands SEO and PPC strategy is industry led and bespoke to their needs.

Committed to delivering sustainable growth in online sales and revenue.

Feel their current strategy is stuck in a rut and in need of fresh ideas and outside perspective.

Bricks & Marketing are different from what you will find in the marketplace:

Google’s search algorithm doesn’t work the same in all industries. We understand the unique differences of the property sector due to 15+years of experience in digital marketing within the sector. Our team are heavily invested in knowing the inner detail of how Google interprets property service websites, which give us a competitive advantage over a standard SEO marketing agency.

We have evolved with the requirements of what is required for a digital marketing strategy to succeed now and in the future.

Our team is specialist, not generalist.

We are an officially certified Google Partner, which means our team are trained and certified in Google Ads. This training is to an expert level, required by Google of all of its Partners.

We have experience in building successful SEO strategies for property brands, primarily in the UK, but also across the world.

Our clients become long-term partners. We’ve worked with over 50+ property brands in our 15 years as an SEO and PPC marketing agency to the property sector. That past experience of knowing what and what doesn’t work is invaluable, and we’ll apply it to your property brand SEO strategy immediately.

At Bricks & Marketing we understand that rankings, impressions and traffic are important, but not top level business metrics. Leads, in the way of booking confirmation and enquiries, are metrics that grow property brands. This methodology is at the forefront of everything we do.

Bricks & Marketing lives and breathes everything property marketing.

01.

Discovery

Our SEO discovery process is the most important phase at the beginning of a new partnership. We need to uncovers your needs, your challenges, your USP, and above all your desired results.

02.

Onboarding

From the beginning we know what success looks like.  We then plug your online properties into our bespoke tools and reporting system. Our custom-made project management system is now yours.

03.

Strategy

Predictable results won’t happen without a clear strategy. Although our proven local SEO strategy has been developed over 10+ years, it is adapted accordingly and made-to-measure for your property business.

04.

Optimisation

The optimisation stage involves working on the tactics outlined in the strategy. During this stage we will also educate you on how and why we are working on each specific task.

05.

Reporting

“What you measure, you move.” This is the first step in evaluating the progress and performance of your SEO strategy. You’ll receive reports at agreed upon timescales and access to your own bespoke dashboards.

06.

Results

Why else would we be doing this? Based on the results we can tweak and refine your strategies as data comes in. We want to show you results as soon as possible, but the bigger picture strategy should never stop.

Chris has changed the way we look at search engine marketing and how to recruit for it, proving to us that it works.

Jenny Mayes, Ryan Direct Group

Chris has changed the way we look at search engine marketing and how to recruit for it, proving to us that it works.

Jenny Mayes

Ryan Direct Group

Enough about us. How can we help you?

Book a 30-minute property marketing consultation with our team today. Fill in the form below and we'll be in touch shortly!

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