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PPC Pricing
Curious about how much our PPC services cost?
Browse our prices below, and keep reading to learn exactly what Bricks & Marketing
PPC services include.
How much do our PPC services cost?
We know from our experience that PPC clients want to understand what they’re paying for. Nobody wants to be presented with mysterious tactics, inexplicably high prices, and jargon-filled explanations. Prior negative experiences which exhausted smoke-and-mirror techniques seem all to common in the PPC ecosystem.
At Bricks & Marketing we are completely transparency. We help you understand to understand the services we offer, the price, what a tactic is, and why we undertake each task.
There are many components to our PPC Strategies, however, if you ask for a price we can give you one immediately. Although each of our strategies is bespoke to each client we still use a proven system and methodology. This allows us to be clear on what is happening at any point in time, and the cost associated.
We offer 3 PPC Strategies: Standard, Professional, and Advanced. Below you can see what is included, what isn’t included, and the price.
PPC Pricing
Client Questionnaire
Conversion Tracking Strategy
Account Structure Strategy
Customer Demand
Keyword Selection
Match Types
Search Query Mining
Negative Keyword Strategy
Google Tag Manager Setup
Google Optimise Setup
Invalid Click Software
Funnel Tracking Software
Session Recording
Quality Score
Ad Copy
Click Through Rates
Landing Pages and URLs
Ad Extensions
Device Targeting
Bid Strategy
Impression Share Review
Display Network
Placement Targeting
Remarketing
Audience Setup
Bid Optimisation
Ad Performance
Time Optimisation
Geo Targeting
Ad Scheduling
Demographic Targeting
Conversion Rate Optimisation
Daily Monitoring
Quarterly Review
Bespoke Reporting
Updated Quarterly Strategy
Standard
£295 /pm
Professional
12% of £3,000+ /pm
Advanced
14% of £3,000+ /pm
Prices exclude VAT. We are a VAT registered business (GB247077102) therefore must charge VAT by law.
I have nothing but good things to say about Bricks & Marketing. At Luxome we've seen significant increases to our web traffic, search engine engine rankings and content output since partnering.
Tom O'Brien, Luxome
What is each PPC tactic and why do we need to do it?
We pride ourself on teaching you what each PPC tactic is and the importance of undertaking the task. You don’t need to have an in-depth knowledge of any particular task, but by having a basic understanding you can add irreplaceably value to the strategy. No one will ever know your business as well as you. A top level understanding allows you to know what is the focus of the PPC campaign at any point in time, and what to expect in the future. At Bricks & Marketing we can think of absolutely no reason not to have this level of transparency.
Below you can see all of the PPC tactics, and micro strategies that make up the overall strategy. Some of the tactics are more important and carry more weight in the eyes of Google. Some of the tactics are quicker to implement than others. Some of the tactics offer outsized gains compared to other tactics. One thing all of the tactics have in common is that they are all essential to build a comprehensive PPC strategy.
What is it? Why are we doing it?
Client Questionnaire
Conversion Tracking Strategy
Account Structure Strategy
Customer Demand
Keyword Selection
Match Types
Search Query Mining
Negative Keyword Strategy
Google Tag Manager Setup
Google Optimise Setup
Invalid Click Software
Funnel Tracking Software
Session Recording
Quality Score
Ad Copy
Click Through Rates
Landing Pages and URLs
Ad Extensions
Device Targeting
Bid Strategy
Impression Share Review
Display Network
Placement Targeting
Remarketing
Audience Setup
Bid Optimisation
Ad Performance
Time Optimisation
Geo Targeting
Ad Scheduling
Demographic Targeting
Conversion Rate Optimisation
Daily Monitoring
Quarterly Review
Bespoke Reporting
Updated Quarterly Strategy
What is it?
The Client questionnaire outlines a set of 10 questions to help us understand your business goals and Google Ads goals in greater detail.
Conversion tracking strategy requires working backwards and planning what a user goal/ success would look like. What do we want a user to do after clicking on your ad?
Your Google Ads basic account structure includes campaigns, ad groups, keywords, negative ones, landing pages and ad copy. The account structure is basically the skeleton, or the backbone, of your account.
Customer demand is the process of reviewing several insight tools to understand the overall landscape and market, in relation to your Google Ads strategy and campaigns.
Keyword selection requires picking the correct keywords to trigger your Google text ads. Looking at the keyword volume per month, competition, and keyword difficuly, are all crucial parts of this process.
Match types give you control to determine exactly how your search keywords are bidded on. Match types can have a significant impact on your account performance.
Search queries are the exact words that a user has typed into Google for your ad to appear. Search queries work in relation to keyword selection and match type.
Negative keywords tell Google Ads which keywords you do not want your ads to show for.
Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags, such as conversion tags, snippets of code, and tracking pixels.
Google Optimise allows you to test variants of web pages and see how they perform against an objective, for example time on site, bounce rate, and pages per session.
Invalid clicks are clicks on ads that Google considers to be illegitimate, such as unintentional clicks or clicks resulting from malicious software. Research suggests 11% of search ad clicks and 36% of display ad clicks are invalid.
Funnel Tracking Software gives you a percentage breakdown of each step of your customer's journey through the website.
Session recording is a way of gaining behavioral analytics and feedback data from your users.
Quality score is a metric which gives you a sense of how well your ad quality and performance compares to other advertisers. This score is measured on a scale from 1–10 and available at the keyword level. Quality score affects nearly all levels of your Google Ads account.
The block of text in your Google search ads is known as the ad copy. This is your opportunity to advertise your service, and get your message across to your target audience.
Click through rate (CTR) is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR.
The landing page is the web page where people end up after they click your ad. Not all landing pages, or destination URLs, are made equally.
Google ad extensions are snippets of extra information that Google may add to your text ad's main body. Sitelink, callout, structured snippets, image, call, and price, are all examples of extensions that increase the size and real estate of your ads.
Device targeting is a tool that enables you to choose which ads are shown on which devices.
Google Ads offers several bidding strategies to assist in setting bids for your ads. These bid strategies tailor to different types of campaigns, depending on whether you want to focus on getting clicks, impressions, conversions, or views.
Impression share (IS) is the percentage of impressions that your ads receive compared to the total number of impressions that your ads could receive.
The Google Display Network (GDN) is a collection of over 200 million sites, apps, and videos where your Google ads can appear.
Placement targeting can be used to assign a unique bid to a specific website.
Remarketing allows you to re-advertise to people who have previously visited your website.
Audiences are groups of people with specific interests, intents, and demographics. Audiences can also be defined by your previous user data.
Google Ads offers a few different setting options for bids. The two basic bid settings are manual bidding and automatic bidding, but there are many more. Bid optimisation is concerned with your bids being in line with your business goals.
Ad perfornance is continually monitoring all of the data in regards to the success of your ads. CTR, bounce rate, impressions, cost per click, and impression share are just some of the metrics to use to make informed ad decisions.
Time optimisation allows the advertiser to increase or decrease visability in the Google Ads auction based on the time of day.
Geo targeting allows the advertiser to increase or decrease visability in the Google Ads auction based on location.
Ad scheduling gives you the option to specify certain hours or days of the week when you want your ads to appear.
Demographic targeting allows you to reach potential customers who are likely to be within a particular age range, gender, parental status or household income.
Conversion rate optimisation (CRO) is the systematic process of increasing the percentage of converisons — be that filling out a form, take out a policy, or otherwise.
We monitor and review your Google Ads account daily.
Review of the last 3 months of the project, based on the top-level goals of the Google Ads account.
Using all of our marketing, analytics, and business tools, we are able to build custom reports for our Google Ads clients.
The updated 3 month strategy takes into account the progress made, and uses any new information or data which can help to improve the overall strategy.
Why are we doing it?
There are often so many things going on in a business, and so many moving parts, which influence each other. We need to understand all of the current variables that will affect your Google Ads campaign.
Once the goals have been agreed upon, we set up the conversions and can then monitor if a user is meeting our goals. Based on the outcome we can then adjust accordingly.
All success begins with structure. We take the time to build a bespoke account structure that compliments your business, and/or website. Quality score, which is an important factor related to how much you pay Google Ads for a click, is directly affected by the structure of your account.
By understanding the top-level demand for your products and services, we are able to structure every part of the Google Ads strategy. This will then inform the Google Ads keyword selection.
By choosing the correct keywords, in relation to keyword volume per month, competition, and keyword difficuly, we are able to find the keywords your customers use online to find your services.
Google Ads match types offer three different keyword matching options to choose from: exact match, phrase match, and broad match. It is crucial we assign the correct match type in relation to your campaign goals.
Search queries tells us if we are fishing in the right place. Search query mining is the process of refinding your keyword strategy. Negative keywords come into play here.
A negative keyword strategy is as important as your positive keyword strategy (the keywords you do want to appear for). Appearing for keywords not relevant to your business/service is the primary cause for budget wastage.
A huge benefit of Google Tag Manager is that it can manage all of your code directly. Setting up Google Tag Manager allows us to track all of your code correctly, and in the right place. Tidy clean code will indirectly improve your website pagespeed and performance.
By testing several variations of a web page using Google Optimize we can see which web page successfully aligns with your business goals.
Using our invalid click software we can be sure that all clicks are legitimate. We hide your ads from your competitors so they can no longer see your ads.
Funnel Tracking Software gives you a percentage breakdown of each step of your customer's journey through the website.
By recording session data we are able to understand users and identify any pain points where they might be getting stuck on a web page, funnel or specific action. Heatmaps can also be used to bring data to life.
A higher quality score means that your ad and landing page are more relevant and useful to someone searching for your keyword, compared to other advertisers. Everything we do is aimed at increasing quality score, in order to postively impact your business goals.
Getting your message across in a limited amount of words is part science and art. By creating compelling ad copy we can engage a higher number of users. Ad copy should be constantly tracked, reviewed, and updated.
CTR is important to your Google Ads account because it directly affects your quality score. Constantly measurig your CTR lets us know how effective the ad is at drawing in potential customers. We can then compare ad copy, and ad position, to optmise for the highest CTR.
Your landing page, and landing page experience, refers to the quality of the experience that a customer has while they are on your website. The easier we can make it for a user to find what they are looking for, on the correct page, will directly impact your Google Ads conversions.
Adding more information about your business via Google's ad extensions can make your ad more visible, leading to more clicks and higher ROI. All ads should use some form of ad extensions.
Success on Google Ads is in the detail. For example, we can create mobile-only campaigns, specific ad variations for tablets, and different bidding strategies for desktop.
Choosing the right Google Ads bidding type and implementing a solid strategy for adjusting bids is critical to driving ad costs down.
Impression share is an important way to understand whether your ads might reach more people if you increase your bid or budget. Impression share review is the strategic plan of balancing budget, bid, and performance.
The Google Display Network can be harnesses to reach users on hundreds of thousands of websites and apps across all publisher categories. The GDN is an opportunity for us to expand your reach.
By finding specfic websites that are relevant to your business, we can advertise to users whilst they explore relevant websites. Managed placements also allow us to have total control over the bid amount.
Google Ads retargeting campaigns are powerful as they allow us to stay connected with your target audience, even after they leave your site. A well-thought out remarketing campaign, with the correct creative, can significantly improve conversions.
Audiences are a powerful and valuable way to get specific, and navigate the massive search, display, YouTube, and Gmail platforms. Here we have the opportunity to boost your campaign’s performance by reaching your defined audiences.
Bid optimisations give you the opportunity to choose one of several bidding strategies, which can give you the extra detail needed for your keywords and ads to be more prominent in the Google Ads auction.
Ad performance is a prerequsite of your overall Google Ads goals. If ad performance isn't where it needs to be, conversions will likely not be on target either.
Your potential customers may search on Google at a particular time of day, or you may only want to show your ads at a particular time of the day. Time optimiations gives us further control of your ads.
If you are based in one, or a few, or multiply locations, it's important to set up location targeting correctly. Geo targeting gives us further control of location. Getting clicks from people in locations you don't serve is a common way to waste Google Ads budget.
Breaking up the day in terms of bidding can add significant value to your Google Ads performance and lead to a much higher ROI on your ad spend. Bids can be increased/decreased or turned off/on.
Of the many Google Ads targeting options available, demographic targeting helps us to hone in on your ideal customer persona.
The CRO process involves understanding how users move through your site, what actions they take, and what’s stopping them from completing your goals. CRO can create more revenue from the same current level of traffic.
Due to the complexity of Google Ads it’s essential to monitor and make the appropriate changes on a regular basis. By monitoring and reviewing our client's accounts daily we have make the necessary changes needed.
Working to a strategy and system gives us the greatest change to deliver predictable results. Here we review the system and the results.
It is essential to make sure the progress being made is in line with your business goals. We use Google Data Studio to build custom reports. You can view this data retrospectively or in real time.
Our updated 3 month strategy gives us enough time to plan ahead, but to change the strategy ahead if necessary.
PPC campaigns that drive real results.
Interested in learning more about how Bricks & Marketing’s PPC can help grow your business?
Bricks & Marketing has more than two decades of experience in the property sector. We know what it takes to create PPC campaigns that drive real results, and we work with clients in a number of property sector.
Call 0114 312 2102 or contact us below to speak to an expert. Learn more about industry leading PPC services from Bricks & Marketing.
We look forward to working with you!