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SEO Pricing
Curious about how much our SEO / Organic Search services cost?
Browse our prices below, and keep reading to learn exactly what Bricks & Marketing
SEO services include.
How much do our SEO services cost?
We know from our experience that SEO clients want to understand what they’re paying for. Nobody wants to be presented with mysterious tactics, inexplicably high prices, and jargon-filled explanations. Prior negative experiences which exhausted smoke-and-mirror techniques seem all to common in the SEO ecosystem.
At Bricks & Marketing we are completely transparency. We help you understand to understand the services we offer, the price, what a tactic is, and why we undertake each task.
There are many components to our SEO Strategies, however, if you ask for a price we can give you one immediately. Although each of our strategies is bespoke to each client we still use a proven system and methodology. This allows us to be clear on what is happening at any point in time, and the cost associated.
We offer 4 SEO Strategies: Starter, Standard, Professional, and Advanced. Below you can see what is included, what isn’t included, and the price.
SEO Pricing
Do It Yourself Features
Client Dashboard
Keyword Ideas
Sitemap
Content Ideas
Competitor Analysis
SEO Actions
Google Listing Manager
Local Actions
Insights
Backlink Management
Journalist Outreach
Competitor Opportunities
Keyword Reporting
Traffic Reporting
SEO Academy
Done For You Features
Client Questionnaire
Client PM Software
Campaign and Reporting Setup
Funnel Tracking Software
Technical and Local SEO Audit
Keyword Research Analysis
Google My Business Management
Quick Wins Tasks
Technical Changes and Fixes
Directory Submissions
Published Content
Google Posts
PR Content Outreach
Disavow File
Reputation Management
Structured Data
Conversion Rate Optimisation
Remarketing
Quarterly Review
Bespoke Reporting
Updated Quarterly Strategy
Starter
£145 /pm
Standard
£895 /pm
1
Professional
£1495 /pm
3
1
Advanced
£2495 /pm
5
2
1
Prices exclude VAT. We are a VAT registered business (GB247077102) therefore must charge VAT by law.
I have nothing but good things to say about Bricks & Marketing. At Luxome we've seen significant increases to our web traffic, search engine engine rankings and content output since partnering.
Tom O'Brien, Luxome
What is each SEO tactic and why do we need to do it?
We pride ourself on teaching you what each SEO tactic is and the importance of undertaking the task. You don’t need to have an in-depth knowledge of any particular task, but by having a basic understanding you can add irreplaceably value to the strategy. No one will ever know your business as well as you. A top level understanding allows you to know what is the focus of the SEO campaign at any point in time, and what to expect in the future. At Bricks & Marketing we can think of absolutely no reason not to have this level of transparency.
Below you can see all of the SEO tactics, and micro strategies that make up the overall strategy. Some of the tactics are more important and carry more weight in the eyes of Google. Some of the tactics are quicker to implement than others. Some of the tactics offer outsized gains compared to other tactics. One thing all of the tactics have in common is that they are all essential to build a comprehensive SEO strategy.
What is it? Why are we doing it?
Do It Yourself Features
Client Dashboard
Keyword Ideas
Sitemap
Content Ideas
Competitor Analysis
SEO Actions
Google Listing Manager
Local Actions
Insights
Backlink Management
Journalist Outreach
Competitor Opportunities
Keyword Reporting
Traffic Reporting
SEO Academy
Done For You Features
Client Questionnaire
Client PM Software
Campaign and Reporting Setup
Funnel Tracking Software
Technical and Local SEO Audit
Keyword Research Analysis
Google My Business Management
Quick Wins Tasks
Technical Changes and Fixes
Directory Submissions
Published Content
Google Posts
PR Content Outreach
Disavow File
Reputation Management
Structured Data
Conversion Rate Optimisation
Remarketing
Quarterly Review
Bespoke Reporting
Updated Quarterly Strategy
What is it?
Client Dashboard is a visual management tool used to display data.
Keyword Ideas is a tool that allow you to refine and update your existing SEO keyword strategy.
Sitemap allows you to assign a keyword to a particular page. Here, you’ll see your previously selected pages and assigned keywords, and new pages can be added automatically via a crawl of the website.
Content Ideas can be used to enter a content topic keyword and we'll show you the best blog title suggestions based on what your customers are searching in Google, and within Youtube.
Competitor Analysis lets you explore how difficult it is to rank for a particular keyword, the search volume associated with the keyword, and where your competitors rank for the keyword. The tool also shows your competitors backlinks.
SEO Actions is a dashboard which shows you exactly which SEO tactics to work on, in order of importance, and within a specific time frame. The estimated amount of time to complete a task is also included.
Google Listings Manager allows you to optimise your Google My Business profile, reviews, and Google Posts all in one place.
Local Actions is a dashboard which shows exactly which local SEO tactics to work on, in order of importance, and within a specific time scale. The estimated amount of time to complete a task is also included.
Insights is a dashboard which shows how many times your business has appeared in Google's search results page, map views, website vistits, and phone calls. The tool also shows how often your location has been searched for, and local posts viewed, amongst many other insights.
Backlink Management allows you to keep a close eye on your backlinks, and the value the links contribute to your business. Here you can find opportunities and frequently check your backlinks for any links that could be causing harm to your SEO efforts.
The Journalist Outreach tool pulls data from a variety of sources to give you a list of journalist requests. By adding a relevant keyword to your business you can filter the requests to ones that are achievable and relevant to you.
Competitor Opportunities shows a list of websites that have backlinks to two or more of your competitors, but do not have a backlink to your website.
Keyword Reporting continually monitors your keyword rankings in Google. You can also track your average ranking and top competitors.
Traffic Reporting highlighs your website visitors, engagement rate, clicks, impressions, top devices, and top referrers.
Within the SEO Academy you will find all of our online SEO courses that are going to help you master the foundations of SEO, and apply these learnings directly within the platform.
The Client Questionnaire outlines a set of 10 questions to help us understand your business in greater detail.
Our Client Project Management Software is the home of your SEO strategy and all progress can be stored here.
Setting up campaign analytics and reporting is the process of making sure your Google Analytics, Google Search Console/ Google Webmaster Tools, Bing Webmaster Tools, Google Tag Manager, Google Ads, and various other tools, are configured correctly towards your business goals.
Funnel Tracking Software gives you a percentage breakdown of each step of your customer's journey through the website.
Our SEO Audit is the process of evaluating the search engine friendliness of a website, taking into account over 100+ ‘on-page’ factors, and analysing every aspect of your current organic search marketing.
Keyword Research is the process of srategically choosing words and phrases users will search for that directly relate to your business, product or services.
Google My Business (GMB) is a tool that enables you to manage and optimise your business profile within Google.
‘A Quick Win’ task is to fix any issue that is having a critical effect on your rankings, traffic or revenue performance.
The SEO Audit will highlight many improvements, changes and errors, across all areas of your website. This is the process of actioning tasks in a systematic order.
High quality directory submissions are just as important as any other technique. Directory submissions involves listing your website and company information on various business directories websites.Regularly pubished content on your website, or on a strategically placed website in order to gain a high-quality inbound backlink.
Regularly pubished content on your website, or on a strategically placed website in order to gain a high-quality inbound backlink.
Google Posts are a feature introduced by Google which allow businesses to publish content directly to their customers.
Regularly pubished content on your website, or on a strategically placed website in order to gain a high-quality inbound backlink.
The disavow file is a file that you upload in Google Search Console. By uploading this file you are telling Google to ignore potentially harmful inbound backlinks that are pointing to your domain.
Reputation Management is the practice of managing what everyone can see in search results about your business. It is a proactive measure to protect your brand. Reputation Management consists of monitoring mentions and maintains a positive presentation in web searches.
Structured data is your way of “talking” to a search engine. Structured data is a coded way of describing your site to Google, in order to make it easier for search engines to understand.
Conversion rate optimisation (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action — be that filling out a form, take out a policy, or otherwise.
Remarketing is a way to show targeted ads to users who have already visited your website.
Review of the last 3 months of the project, based on the top-level goals of the marketing campaign.
At the end of every month we review the results using all of our marketing, analytics, and business tools.
The updated 3 Month Strategy takes into account the progress made, and uses any new information or data which can help to improve the overall strategy.
Why are we doing it?
Client Dashboard keeps you updated in real-time, automatically. The information shown is used to inform you on the project progress, KPIs, and metrics.
Keyword Ideas gives the opportunity to select between keyword suggestions, keywords your website already ranks for, and keywords your competition use.
In order to give a particular page the best chance to ranking effectively, Sitemap allows you to assign a keyword to a page. This is a pre-requisite of working on the fundamental technical optimisations of that page.
Keywords are the primary way for Google users to find your business web page, as they define the topic or ideas of the page content.
Everything you do in SEO is in relation to your market and your competitors. By seeing how difficult it is to rank for a particular keyword, and where your competitors rank for the keyword, you are able to adjust your own strategy accordingly. Looking at your competitors backlinks may explain why they are able to rank effecrtively for a particular keyword.
SEO Actions are the exact things you need to do in order to be indexed, crawled, and ranked effectively, which will then indirectly increase traffic and revenue.
An optimised Google My Business profile, consisent and complimentary reviews, and regular Google Posts are all factors in ranking effectively in regards to local targeted search.
Local Actions are the exact things you need to do in order to be indexed, crawled, and ranked effectively on a local basis, which will then indirectly increase traffic and revenue.
Google's search results page, map views, websire vistits, and phone calls, are an indicator of how your local search visibility. This then gives you the insight to improved what is being tracked.
Backlinks act as a vote of confidence to Google and verify the authority and legitimacy of your website. Banklinks have always been, and will continue to be a crucial factor in SEO success.
Buiidlng relationships with journalists is a great way to create stories, news, and content that is relevant to your business. The stories, news, and content wil automatically create backlinks and authority.
The list of websites might provie fantastic new link opportunities for your website, and explain partly why a competitor may rank effectively for a particular kwyword, or a specfiic market.
All of your SEO efforts are pointless if you are unable to reliably monitor the position of your keywords. What we can track we can improve.
By tracking website visitors, engagement rate, clicks, impressions, top devices, and top referrers, you have a full and detailed picture of how well your SEO campaign is progressing over time.
Understading SEO, and why you are doing something is the greatest investment you can take for your business, and an indicator of your future success.
There are often so many things going on in a business, and so many moving parts, which influence each other. We need to understand all of the current variables that affect your marketing.
Keeping track of your SEO strategy in one place allows for a seemless experience, where you can understand what is happening at any point in time.
We can’t measure what we can’t track. By setting up various tools we can track agreed upon goals. It’s crucial to make sure the decisions we make for your campaign are grounded in accurate data. We use our expertise to analyse the information, but no decision is made on a whim or a feeling.
Funnel Tracking software allows you as the marketer to see the whole customer journey, and make informed decisions based on the percentage breakdown/ drop at each step of the journey. The software also included heatmaps, live feedback, and session recordings.
This is the backbone of Month 1 and highlights all of the technical tasks we will need to work on. The audit may highlight any ‘quick wins’ we can work on immediately. All tasks will be worked on in order of priority.
To find keywords which give us an opportunity to receive a significant number of targeting traffic, whilst taking into account how competitive the market is for that set of particular keywords.
In order to be consistently found in local search we need to have a Google My Business listing that is verified and optimised on a regular basis.
‘Quick win’ tasks provide an opportunity to gain a big step towards a campaign goal, or fix a big problem that is negatively affecting performance.
Most of the tasks that come from the SEO Audit will be focused on making technical changes. The fundamentals of SEO are concerned with how a website works technically. These are all changes that can be made on your own website.
Directory submissions are a way for us to gain citations and backlinks. We use uses directories to help categorisation and improve relevancy.
Frequently published, high-quality content, espcially content which gains backlinks, is a significant ranking factor within Google Search.
Google posts show up in the local panel on Google search and on Google Maps.
Frequently published, high-quality content, espcially content which gains backlinks, is a significant ranking factor within Google Search.
If there are low quality links/ spammy links that are pointing at your domain we need to build and submit a disavow file. Low quality links can result in a website losing all search ranking visibility.
In short, Google Reviews help improve local search rankings. Your online reputation as a whole has an impact on the entire customer journey. We also need to find a way to automate this process for consistent reviews and feedback.
Structured data has many benefits including higher click-through rates, greater search visibility, and faster indexing. It helps Google understand your content better and faster.
The CRO process involves understanding how users move through your site, what actions they take, and what’s stopping them from completing your goals. CRO can create more revenue from the same current level of traffic.
Remarketing allows us to deepen user engagement and leads to higher marketing ROI. This automated process allows us to target visitors who we know are already interested.
Working to a strategy and system gives us the greatest change to deliver predictable results. Here we review the system and the results.
It is essential to make sure the progress being made is in line with your business goals.
Our updated 3 month strategy gives us enough time to plan ahead, but to change the strategy ahead if necessary.
SEO campaigns that drive real results.
Interested in learning more about how Bricks & Marketing’s SEO can help grow your business?
Bricks & Marketing has more than two decades of experience in the property sector. We know what it takes to create SEO campaigns that drive real results, and we work with clients in a number of property sector.
Call 0114 312 2102 or contact us below to speak to an expert. Learn more about industry leading SEO services from Bricks & Marketing.
We look forward to working with you!