Background.

Just Lettings is an independent letting agents company, with over 15 years experience in the buy to let sector and letting agent industry. Just Lettings are part of The National Approved Letting Scheme.

As a full service letting agent, Just Lettings offer personal viewings, bond payment and credit checks. The personal touch and simplicity of helping tenants to find a home would need to be at the core of Just Lettings’ online strategy.

Goal.

To significantly reduce the cost of outsourced marketing and build a successful self-sufficient in-house marketing team.

In the short term it was important to control the current level of marketing spend, and allocate this budget to forms of paid advertising where a positive return on investment could be achieved.

As part of the strategy it was important to deliver an online property search feature to the website and online application. The long term goal was to help Just Lettings to take full control of their marketing within 12 months.

Approach.

Before working with Bricks & Marketing the website development and maintenance had been dependant on a 3rd party external business. A fully owned website was essential.

Based in the market town of Gainsborough, Lincolnshire, it had been a challenge to attract marketing talent to the business. Identifying talent enabled Just Lettings to discuss roles and careers, with marketers who would currently have not known about the opportunities available.

A training plan focused on marketing strategy and direct response marketing.

Results.

Bricks & Marketing helped Just Lettings to make an immediate saving on marketing spend whilst increasing the number of leads into the business.

The cost per acquisition (CPA) of generating a lead reduced by 104%

Just Lettings were to longer dependant on any external resources to undertake marketing activity and had a clear strategy on how to deliver business growth through online marketing.

‘From Day 1 of working with Bricks & Marketing we started to save money and our cost per lead has continued to fall ever since.’