The Art of the Click by Glenn Fisher – In 404 Words

The Art of the Click by Glenn Fisher – In 404 Words

In this post, we look at The Art of the Click by Glenn Fisher. Copywriting expert Glenn Fisher boils down over a decade of experience to give you a toolkit of techniques, tactics and industry secrets to improve your copywriting. The aim is to get more clicks, and ultimately, get more sales.

This is Marketing by Seth Godin – In 404 Words

This is Marketing by Seth Godin – In 404 Words

In this post, we look at Seth Godin’s ‘This is Marketing’. In 25 years Seth Godin has been published 18 bestsellers on Marketing. He knows a little about our profession, that’s fair to say. Now, for the first time, Seth Godin offers the core of his marketing wisdom in one accessible package.