In this post, we look at Why brands with a purpose do better and matter more by David Hieatt. David Hieatt offers insight on how to build a purpose-driven business. It’s much more than a ‘marketing book’, however, we recommend every member of your marketing team to read it.
In this post, we look at The Art of the Click by Glenn Fisher. Copywriting expert Glenn Fisher boils down over a decade of experience to give you a toolkit of techniques, tactics and industry secrets to improve your copywriting. The aim is to get more clicks, and ultimately, get more sales.
In this post, we look at Seth Godin’s ‘This is Marketing’. In 25 years Seth Godin has been published 18 bestsellers on Marketing. He knows a little about our profession, that’s fair to say. Now, for the first time, Seth Godin offers the core of his marketing wisdom in one accessible package.
In this post, we look at Don’t Make Me Think by Steve Krug. Since its first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide.