A question we are often asked by clients (at least once a week!) is how many clicks can you expect if a website reaches Page one on Google? It's a good question. If you want conversions, you need traffic, and increased traffic is a by-product of increased rankings....
In this post, we look at Why brands with a purpose do better and matter more by David Hieatt. David Hieatt offers insight on how to build a purpose-driven business. It’s much more than a ‘marketing book’, however, we recommend every member of your marketing team to read it.
Design Principles. Usability is fundamental to the overall performance of your website. It is all very well having the most aesthetically pleasing website, but if users can’t navigate your website or have a poor user experience, they are not going to be hanging around too long.
In this post, we look at The Art of the Click by Glenn Fisher. Copywriting expert Glenn Fisher boils down over a decade of experience to give you a toolkit of techniques, tactics and industry secrets to improve your copywriting. The aim is to get more clicks, and ultimately, get more sales.
Website Colour Theory. Throughout human history painters and artists have been recognised for their ability to manipulate colour effectively. In modern times, this art-form opens a wealth of opportunity in commercial and business application, first in advertising and now in web design.
Google Ads price extensions. Due to this demand, Google Ads has become competitive for many sectors, such as letting agents and property services. Here we take a look out why it is more important than ever to make your ads stand out from the competition.
In this post, we look at Seth Godin’s ‘This is Marketing’. In 25 years Seth Godin has been published 18 bestsellers on Marketing. He knows a little about our profession, that’s fair to say. Now, for the first time, Seth Godin offers the core of his marketing wisdom in one accessible package.
Page Load Time. The existence of design trade-offs between usability features for consumer products has been discussed in textbooks and other publications for decades (e.g. Norman, 1986). These trade-offs exist because optimising one particular feature has direct ramifications for another. Page load time is one such example.
In this post, we look at Don’t Make Me Think by Steve Krug. Since its first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide.