Design Principles. Usability is fundamental to the overall performance of your website. It is all very well having the most aesthetically pleasing website, but if users can’t navigate your website or have a poor user experience, they are not going to be hanging around too long.

Website Colour Theory. Throughout human history painters and artists have been recognised for their ability to manipulate colour effectively. In modern times, this art-form opens a wealth of opportunity in commercial and business application, first in advertising and now in web design.

Page Load Time. The existence of design trade-offs between usability features for consumer products has been discussed in textbooks and other publications for decades (e.g. Norman, 1986). These trade-offs exist because optimising one particular feature has direct ramifications for another. Page load time is one such example.